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META Platforms & Software

Meta Platforms

AI-enabled ad platform

Detail page

AI can improve recommendation quality, ad targeting, and monetization across Meta's family of apps.

Price $593.66
1D change -2.15%
Market cap $1.50T
Sector Communication Services

Shared metric table

Live market metrics plus reported quarterly revenue and profit QoQ rows.

Green and red only apply where direction is meaningful. Quarterly revenue and profit cells inherit the sign of the reported QoQ change, which can swing sharply when the prior quarter included a one-time item.

Metric META
Price $593.66
1D Change -2.15%
Market Cap $1.50T
Enterprise Value $1.51T
Trailing P/E 25.3
Forward P/E 16.5
Price / Sales 7.5
EV / Revenue 7.5
Revenue Growth 23.8%
Earnings Growth 10.7%
Gross Margin 82.0%
Operating Margin 41.3%
Net Margin 30.1%
ROE 30.2%
Free Cash Flow $23.43B
FCF Margin 11.7%
Debt / Equity 0.39x
Current Ratio 2.60x
Dividend Yield 35.00%
Next Earnings Apr 29, 2026
Quarterly Revenue $59.89B
Revenue QoQ +16.9%
Quarterly Net Income $22.77B
Net Income QoQ +740.5%

META thesis lens

AI-enabled ad platform

Why it could benefit

  • AI can improve recommendation quality, ad targeting, and monetization across Meta's family of apps.
  • Meta can also monetize AI assistants and creator tools over time.
  • Its open-weight ecosystem may help it shape the developer stack even beyond direct product revenue.

Moat / edge

  • Enormous audience scale and ad inventory.
  • Rich engagement data and feedback loops for recommendation systems.
  • High operating leverage when better models improve ad yield.

What to watch

  • Ad load and pricing trends tied to AI recommendation gains.
  • Reality Labs losses versus core-platform cash generation.
  • Usage and monetization of Meta AI tools.

Key risks

  • Heavy spending can compress margins if revenue lags.
  • Privacy or regulatory changes can pressure targeting efficiency.